The downturn in the global smartphone market highlights the need for companies to focus on the Value segment and Services as the Middle Market disappears. iPhones are now 49% of the booming second-hand market, allowing Apple to gain more Services revenue via its App Store.
Chemicals and the Economy
Food prices set to remain volatile as the war continues and fertilizer costs remain high
Food prices have stayed high due to the disruption caused by the war. They are unlikely to fall back quickly as the war continues and economic volatility intensifies.
Smartphone sales hit new low as world moves into its first “demand recession”
Cheap used phones priced at<$200 are now the only growth area in the smartphone market. Companies who just sell hardware are now set to be Losers as their profits tumble. Companies like Apple, with a strong brand and service offering, will be long-term Winners.
Plastics industry reaches ‘make up your mind time’ on recycling and single-use products
Doing nothing is no longer an option. The plastics industry has a game-changing opportunity to take a global lead in developing a circular economy. It now needs to focus on developing the new products and services needed to create the new business model.
Food prices hit record level as fertilizer costs/availability reduce farm output
As the World Food Programme warns, “High fertilizer prices could turn the current food affordability crisis into a food availability crisis, with production of maize, rice, soybean and wheat all falling in 2022.”
The next car you buy will probably be Electric, and you may not need to buy another
As the photos from New York in 1900 and 1913 remind us, transitions happen very quickly once they get underway. One day, we are saying “it will never happen”. The next, we are telling our friends “I can’t understand why it took so long”. So it seems safe to assume that the auto industry will see major change in the next few years.
Plastics recycling starts to take off, and potential Winners & Losers emerge
Russia’s invasion has dramatically accelerated the need to transition from fossil fuels to renewables, and from single-use plastics to recycled product. In turn, this will create Winners & Losers. Some companies will decide to take advantage of the new opportunity. Others will continue to hope the issue will go away.
Smartphone market confirms major recession underway – 6th consecutive quarter of falling sales
The smartphone market has now been in decline for 5 years. And whilst the Fed would clearly love to get stocks racing to the moon again, history suggests that Apple’s CFO is likely to be right when talking about the importance of cost control for the future.
Global auto fleet goes electric as “the electrification of everything” begins
The ‘digitalization of everything’ has transformed the global economy over the past 30 years. The rise of the internet is just one example. Now electrification is set to have a similar impact, starting with the world’s largest manufacturing industry. Fasten your seatbelts for the ride!
The car market is crashing
Winners and Losers are becoming inevitable in the world’s largest manufacturing industry. Companies and their suppliers have to manage fixed costs to survive the recession. But they also have to invest in EV/AVs if they want to have a business in the future.
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