The smartphone market has now been in decline for 5 years. And whilst the Fed would clearly love to get stocks racing to the moon again, history suggests that Apple’s CFO is likely to be right when talking about the importance of cost control for the future.
Chemicals and the Economy
The end of stimulus, and the growing importance of demographics, means the economy could face a major downturn
‘Business as usual’ has been a great strategy for the past 40 years. But nothing lasts forever. It has now – like the central banks’ stimulus policies – hit the inevitable brick wall.
Chart of the Year – Our Sentiment Index proved a great guide to the S&P 500 in 2022
Nobody knows how markets will develop. But past performance is the best guide that we have. This is why our Sentiment Index is my Chart of the year for 2022.
Break glass in case of emergency – the 2023 outlook for the economy
Please join me for my free ACS webinar on Thursday, December 15, 2022 @ 2-3pm ET.
The car market is crashing
Winners and Losers are becoming inevitable in the world’s largest manufacturing industry. Companies and their suppliers have to manage fixed costs to survive the recession. But they also have to invest in EV/AVs if they want to have a business in the future.
China has locked down again. Yet World Cup TV shows people that the rest of the world is back to normal. And the real estate bubble (29% of GDP) continues to burst
The World Cup runs till December 18. That’s a long time for Chinese viewers to ask themselves “Why am I still locked down, when the rest of the world is living a normal life again”? And in the background, the real estate bubble continues to burst.
Apple’s China problems highlight smartphone market downturn
Apple symbolises the major changes underway in the economy. Its stock price is in decline as central bank stimulus disappears. And its profits are threatened as pressure builds on its supply chain and pricing.
Smartphone sales continue to fall as consumers cut back
Consumers around the world are tightening their purses and cutting back on non-essential purchases, as the recession continues to develop and China’s real estate bubble bursts.
Jackson Hole is a chance to prepare for a financial shock
The problems began with the supply chain crisis caused by the pandemic. Russia’s war in Ukraine then created a further challenge. And now we face the risk of famine as fertiliser costs become unaffordable. Central bankers at their annual Jackson Hole get-together should therefore focus on preparing for the arrival of a potential Fourth Horseman of the Apocalypse, in the shape of a major financial crisis.
Prepare for the coming crisis
As the head of Germany’s Employers’ Associations warned last month: “We are facing the biggest crisis the post-war Federal Republic has ever had. We have to be honest and say: First of all, we will lose the prosperity that we have had for years”.
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