The chemical industry is now starting to warn us of a new risk. Europe is already suffering from a cost of living crisis. And people simply can’t afford to pay even higher prices for energy. At a certain point, therefore, demand may simply collapse, and usher in deflation
Chemicals and the Economy
Essentially, China’s move to self-sufficiency, and the need to deal with the issue of plastic waste, means there is no ‘business as usual’ option. Winners and Losers are already starting to emerge, as companies react to the challenges of today’s New Normal world.
Doing nothing is no longer an option. The plastics industry has a game-changing opportunity to take a global lead in developing a circular economy. It now needs to focus on developing the new products and services needed to create the new business model.
We have reached the endgame for today’s business models. Management teams need to start thinking ‘out of the box’ and develop new business models and strategies for the New Normal world.
Russia’s invasion has dramatically accelerated the need to transition from fossil fuels to renewables, and from single-use plastics to recycled product. In turn, this will create Winners & Losers. Some companies will decide to take advantage of the new opportunity. Others will continue to hope the issue will go away.
Europe’s plastic industry is at a critical turning point. Profitability is falling as the recession bites. But it cannot just cut back and hunker down. Instead, it has to take a lead in building major new recycling capacity as today’s markets and feedstocks start to disappear.
A new report from the International Energy Agency confirms that electricity is set to be the fuel of the future, powered by renewable sources. And the new German government’s decision to allocate 2% of Germany’s landmass to windfarms confirms the scale of the changes underway. The IEA’s chart above details the expansions now planned on […]
Plastics producers are now being squeezed from both ends of the value chain. Upstream, the growing demand for Electric Vehicles is starting to lead to refinery closures, reducing feedstock availability. Downstream, brand owners are stepping up the pressure for increased use of recycled plastic, as the new Global Commitment report from the Ellen Macarthur Foundation […]
Net Zero is clearly the key issue of our time. With COP26 about to start, 3 key elements need to come together to ensure success. Political leaders have to agree to meet the Net Zero targets, and to provide $100bn/year to help poorer nations fund the changes needed. But nothing will happen on the ground […]
The US stock market bubble just keeps rising. And every investor “knows” that the US Federal Reserve will never let it burst. But the Fed can’t control the fallout from the bursting of China’s ‘subprime on steroids’ real estate bubble. Could this also mean the end of the Fed’s bubble? There is no doubt that […]