Smartphone markets continue to provide early warning of the major changes taking place in consumer markets. And Q4 data confirms the old rules are becoming less and less relevant: As the chart shows, market positioning is now all-important. Apple are stretching their lead in the ‘sweet spot’ of the value chain – design – and […]
Chemicals and the Economy
Smartphone sales confirm mid-market of ‘affordable luxury’ is disappearing
Another 3 months, another decline in global smartphone sales. And more pressure on mid-market players like Samsung, as China’s low-cost producers continue to gain market share. As the chart shows: Samsung had 35% of the global market back in 2013, but was down to 23% in Q3 Its annualised volume fell to 262 million from […]
Smartphone sales head into decline as affordability becomes key
The smartphone sales decline accelerated in Q1, as Strategy Analytics report: “Global smartphone shipments fell 17% to reach 275m in Q1. This is the smartphone industry’s worst quarterly performance of all time. On an annualised basis, as the chart shows, global volume was down 12% to 1.36bn from the Q3 2017 peak. And, of course, […]
Smartphone sales continue their decline, whilst $25 smart feature phones open up new markets
Global smartphone sales have now been falling for 8 consecutive quarters, since Q3 2017. They are now down 9% from their peak, as the chart shows, based on Strategy Analytics data. As always in a falling market, Winners and Losers are staring to appear: LOSERS Apple’s market share fell to its lowest level for 10 […]
Smartphone market decline begins to impact global stock markets
The bad news continues for the world’s smartphone manufacturers and their suppliers. And President Trump’s decision to add a 25% tariff on smartphone component imports from China from June 25 is unlikely to help. Morgan Stanley estimate it will add $160 to the current US iPhone XS price of $999, whilst a state-backed Chinese consumer boycott […]
Global smartphone recession confirms consumer downturn
Q3 smartphone sales data show the global market in recession, as Strategy Analytics confirmed: “The global smartphone market has now declined for four consecutive quarters and is effectively in a recession.” The warning signs began in Q1, when the market plateaued for the first time, as discussed here in May: “The global smartphone market has […]
Global smartphone sales slide 9% in Q4, as China tumbles 16%
Global smartphone sales have seen major growth until recently as consumers fell in love with going mobile, as the chart shows: In the critical Q4 period they jumped from 290m in 2013 to 380m in 2014, 405m in 2015 and 439m in 2016 But they then fell 9% in Q4 last year, according to Strategy […]
Top 3 Chinese smartphone brands capture global lead
China’s Top 3 manufacturers – Huawei, OPPO and Vivo – captured top position in global smartphone sales for the first time in Q1. As the chart shows: □ They took 22.9% of the market compared to 22.7% for Samsung and 14.4% for Apple □ In terms of individual smartphone sales, OPPO’s R9s smartphone reached the […]
Smartphone profits under threat as market goes ex-growth
The outlook is becoming clearer for the global smartphone market, and it confirms my judgement in November, when reviewing Q3 sales: “It seems likely that a focus on price and affordability will come to dominate. In turn, pricing pressures on suppliers will intensify. The key challenge facing the market is that it has gone ex-growth.” […]
Smartphone sales downturn highlights financial market risks
There was no great surprise in the news that global smartphone sales fell for the first time ever in Q1. As I suggested in February, when reviewing Q4 data: “It seems almost inevitable that global growth will now follow China and go negative”. As the chart shows, Strategy Analytics data suggests that sales fell 3% in […]
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