The key issue for your Action Plan is to focus on demand. 3 key questions dominate: Will your customers survive the Tariff War? Will your suppliers survive the Tariff War? What can you do to help them survive?
Chemicals and the Economy
President Trump’s trade war risks crashing the global economy
Clearly, the US is most at risk from all these changes. Its ‘soft power’ depends on its global reputation. And its ‘hard power’ depends on its global alliances. But President Reagan’s warning applies to all of us: “Then the worst happens: Markets shrink and collapse; businesses and industries shut down; and millions of people lose their jobs.”
Europe may win if tariff war persists’
European producers may end up seeing major benefits. Local demand is clearly set for major expansion as a result of the recent massive German and EU spending packages. And competition will move to a more ‘local-for-local’ basis as tariffs remove the basis for globalisation.
6 ‘Rules for Success’ as tariff wars and Europe’s Clean Industrial Deal begin
The Rules for doing business have to change. As NATO’s leader, Mark Rutte, has warned, Europe needs to “Raise defense spending or start learning Russian”
Europe’s chemical industry, and its economy, face an existential challenge
Time is not on Europe’s side. Hopefully, this crisis will now lead policymakers to take the urgent actions that are now essential.
2025 will be a year of ‘Known Unknowns’ – we know the problems, but not how they will play out
The collapse of Asia’s main currencies versus the US$ confirms that our world is increasingly dominated by known unknowns. We know what the key issues might be, but we can only guess at how they might turn out.
Chemicals must respond to demographic destiny
Demographic changes are now transforming the nature of demand in chemicals and other industries. Far-sighted companies around the world are already adapting their strategies for success in today’s New Normal.
China’s cheap, well-made, Electric Vehicles take centre stage at Paris Motor Show
2025 is therefore likely to be a make-or-break year for many European automakers. Chinese automakers can already export profitably into Europe, despite the new tariffs. And they will soon be opening European plants to avoid the tariffs altogether
OPEC+ risks losing control of oil markets
Oil traders have built a record bearish position in oil futures, as they expect consumption growth to stay weak. So it would be no surprise at all to see prices fall towards the $50/bbl level.
Gasoline/diesel auto sales have moved into long-term decline
The global auto market is going through major change. Gasoline/diesel cars seem set for major decline as the market transitions to EVs. In turn, business models are also set to change as the focus moves from “precision engineering” to “software”.
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