Selling To The Base Of The Pyramid

Business, China, Company Strategy, Economics, Environment, India, Indonesia, Malaysia, Thailand


By John Richardson

As the slide above slows, some four billion of the world’s population earn very low incomes indeed.

It would be tempting to give up trying to sell to these people, as, from a Western chemicals and polymers producers perspective, the effort might not seem worth the meagre returns.

But as this fascinating article in the Harvard Business Review explains, the opportunities here are huge. And, as we discussed yesterday in a our post on Indonesia, now that the economic Supercycle is over, this is where the chemicals and polymers industry should perhaps be focusing most of time and energy.

We shall discuss in much more detail over the coming weeks and months.


Becoming A Chef In Indonesia


An Italian restaurant in Jakarta   By John Richardson ELEVEN-year-old Nuraf...

Learn more

The Hedgehog And The Fox


By John Richardson Are there more hedgehogs in the chemicals industry than foxes...

Learn more
More posts
Global polyethylene oversupply, the highest in 19 years, hasn’t gone away

By John Richardson BRENT crude futures surged by 80% during the second quarter and enjoyed their bes...

China could be in complete polypropylene self-sufficiency by 2022

By John Richardson SORRY to labour the point but this comes from a genuine concern for the readers o...

Asian polyethylene price recovery faces multiple challenges

By John Richardson THERE are reports of significant cuts in Middle East polyethylene (PE) operating ...

China’s long-term ambition for paraxylene self-sufficiency seems close to being realised

On Friday, I examined how China’s paraxylene (PX) net imports could fall to as little 8m tonne...

China’s big declines in 2020 PX and PP imports: the impact on its major trading partners

By John Richardson CHINA’S refineries and petrochemicals plants came roaring back to almost fu...

Paraxylene demand collapses as higher China production threatens 6m tonne fall in imports

By John Richardson DON’T SAY I didn’t tell you that a decline in stock markets would happen. The...

Coronavirus will severely damage the developing world unless we take the right steps

By John Richardson IT IS a fantastic achievement. “Over the last 25 years, more than a billion peo...

Main Street versus Wall Street and the crisis in the developing world

By John Richardson RISING equity and oil markets do not necessarily point to a V-shaped recovery. I ...


Market Intelligence

ICIS provides market intelligence that help businesses in the energy, petrochemical and fertilizer industries.

Learn more


Across the globe, ICIS consultants provide detailed analysis and forecasting for the petrochemical, energy and fertilizer markets.

Learn more

Specialist Services

Find out more about how our specialist consulting services, events, conferences and training courses can help your teams.

Learn more

ICIS Insight

From our news service to our thought-leadership content, ICIS experts bring you the latest news and insight, when you need it.

Learn more

Uncover exclusive industry upates from ICIS

Interested to uncover more articles related to this topic? Explore additional news, insights and intelligence, tailored to the markets you are interested in by accessing exclusive content from