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Selling To The Base Of The Pyramid

Business, China, Company Strategy, Economics, Environment, India, Indonesia, Malaysia, Thailand
By John Richardson on 16-Sep-2013


By John Richardson

As the slide above slows, some four billion of the world’s population earn very low incomes indeed.

It would be tempting to give up trying to sell to these people, as, from a Western chemicals and polymers producers perspective, the effort might not seem worth the meagre returns.

But as this fascinating article in the Harvard Business Review explains, the opportunities here are huge. And, as we discussed yesterday in a our post on Indonesia, now that the economic Supercycle is over, this is where the chemicals and polymers industry should perhaps be focusing most of time and energy.

We shall discuss in much more detail over the coming weeks and months.