Malaysia launches world’s first 4G service

YES.pngA decade ago, the blog was one of the pioneers of eBusiness as ChemConnect’s VP Europe/Middle East.

And it has retained its interest in the power of the internet to radically change business models.

So it was very pleased to be invited by its old friend Colin Skellett, chairman of YTL Utilities (UK), to the launch of YES, the world’s first converged 4G service.

In a sign of the growing importance of emerging economies, this involved Malaysia’s YTL, rather than one of the Western companies. But it will hopefully come to prove very disruptive to their established business models. The key factor is that YTL are a new entrant into the Malaysian market, so they have no existing business to defend.

Instead, they offer mobile phone and broadband coverage in one bill on a ‘pay as you go’ basis that requires no SIM card. International calls can also be made at local rates, with video links via PC included. And its free Yes Life feature enables address books to be accessed via phone or PC.

YTL’s Silicon Valley style launch thus claimed to be offering a new type of mobile service, combining the best features of the iPhone, Skype and other innovators. Sadly, for the moment, it is only available via Malaysia.

But hopefully either YTL, or others, will find a way of offering it more globally. As with eBusiness in the chemical industry, once you’ve seen it, you don’t want to go back to the old model.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.

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