This set the blog wondering about relative performance , and the chart shows the result. 2007 wasn’t a great year, with only Toyota (the red column) showing a sales gain. Q1 then saw all the majors posting sales declines versus 2007. June might have been expected to show an improvement, as the $100bn Federal stimulus package arrived with consumers. But in fact, sales fell further versus a year ago.
Ford (green) reduced its decline in July, but fell back again last month. GM (blue) is now having to bite the bullet with further production cuts, forecasting a 100k decline in Q3, and a 167k decline in Q4. Whilst Chrysler (purple) are ‘bumping along the bottom’, according to their President Jim Press, who sees sales being ‘slow through most of 2009’.