Budgeting and the New Normal

New Normal logo.pngCompanies are now starting the Budget process for 2012-14.

As always, the blog will present its own view next month. It will also review last year’s Budget Outlook, presciently titled ‘Budgeting for Uncertainty’.

In the meantime, companies might like to use its recent ‘The world in 2021′ as a way of challenging their own thinking about the likely future.

Conventional wisdom is still convinced that any day soon, the world will somehow return to ‘normal’. Demand will then resume its steady upward growth, and today’s economic and political uncertainties will magically disappear.

Of course, conventional wisdom may be right.

But its record at major turning points is shockingly bad. It may not, therefore, be very useful in current circumstances.

Boards and business teams may therefore find it valuable to debate the blog’s alternative view, to help develop their own shared view of the outlook.

You can download a copy of the 2 page summary, ‘The world in 2021′ by clicking here. The full chapter can be downloaded by clicking here.

The blog hopes you will find its analysis helpful in these uncertain times.

About Paul Hodges

Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry. He also serves as a Global Expert for the World Economic Forum. The aim of this blog is to share ideas about the influences that may shape the chemical industry and the global economy over the next 12 – 18 months. It looks behind today’s headlines, to understand what may happen next in critical areas such as oil prices, China and Emerging Markets, currencies, autos, housing, economic growth and the environment. Please do join me and share your thoughts. Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.

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