Archive | Consumer demand RSS feed for this section

Consumer demand patterns change as Boomers return to cities

The ageing BabyBoomers are now leaving the suburbs in large numbers, and moving back to the cities, as the blog discussed in October.  Thus as the Wall Street Journal reports, housing needs are changing quite dramatically. The main growth area for housing is now in high-rise apartment towers built for rent: “The growth in new rental […]

Continue Reading

Ageing BabyBoomers slow housing, auto markets

As promised yesterday, the blog today looks at the wider impact of the major changes underway in housing markets.  Driven by the ageing BabyBoomers these changes are, in effect, like throwing a series of large stones into the middle of a pool of water – the ripples spread wider and wider as the impact grows. One key […]

Continue Reading

US home ownership falls back to 1995 levels, as Boomers retire

US housing demand used to be a major support for the US economy.  But that was in the days when millions of new BabyBoomer families wanted to set up home in the suburbs and raise a family.  The rule was simple – if prices were high, you just drove 10 miles down the freeway to find a […]

Continue Reading

Pension promises unaffordable due to demographic change

As promised yesterday, the blog looks today at the impact of today’s rapidly ageing populations.  The key point is that global life expectancy been rising for over 40 years, whilst fertility rates have been falling.  A paradigm shift is thus inevitable, where future demand will be very different: 1970 Onwards.  Growth accelerated, as the population became concentrated in the […]

Continue Reading

Toy industry crisis as fewer babies are born in developed world

Slowly but surely, companies seem to be learning the hard way that demographics, not central bankers, drive demand.  The blog is surprised this simple insight is still not widely understood.  But the example of the global toy market highlights the paradigm shift underway: In 1950, there were 83m children aged between 0 – 4 years in the wealthy developed […]

Continue Reading

Global auto industry enters “peak car” era

Q1 saw record global auto sales volumes, as the chart above shows: US and EU manufacturers cut prices and offered great financing deals to boost sales Chinese buyers raced to beat new quota restrictions on the main cities Japanese consumers brought forward purchases ahead of April’s sales tax increase Only India disappointed of the 5 major markets, […]

Continue Reading

EU auto sales boosted by 25% discounts and financing deals

When is a car sale not a car sale?  That’s the question that has been bothering the blog in the past few weeks. Of course, it wants to cheer the news that EU auto sales have seemingly recovered.  But as the chart above shows, the recovery is still very limited: Q1 sales at 3.25m (red […]

Continue Reading

“US population is aging: older people tend to consume and spend less”

Its not just the UK that is seeing an earthquake taking place in consumer demand patterns, as the blog discussed last week.  The same earthquake is taking place in the world’s largest consumer market, the USA.  As the Wall Street Journal reports: “For the past three years running, unit sales of consumer products have been […]

Continue Reading

“Unparalleled seismic demographic shifts now underway” in UK

What happens to demand when women stop having lots of babies, and the general population starts living very much longer? Common sense would suggest economic growth would go through 2 quite remarkable changes: Phase 1.  Growth would accelerate, as the population became concentrated in the wealth creating 25 – 54 age group, and the need […]

Continue Reading

Price war looms in US auto market as incentives increase

The blog is awarding itself a pat on the back this morning, as its forecast last month for the US auto market seems to have proved more accurate than those of the experts. Under the heading ‘US automakers increase incentives as sales fail to boom’, it forecast: “The blog therefore suspects that March will be […]

Continue Reading