Home Blogs Chemicals and the Economy “The name is Bond, Japanese Government Bond”

“The name is Bond, Japanese Government Bond”

Consumer demand, Financial Events
By Paul Hodges on 14-Jun-2010

Bond Jun10.pngThe blog, an old-fashioned romantic, has always thought that flowers were the way to woo a lady. But apparently no longer in Japan, according to government adverts.

Bloomberg reports the Ministry of Finance is advertising Japanese Government Bonds (JGBs) under the slogan “Men who hold JGBs are popular with women!!”.

The campaign, developed by Japan’s largest advertising agency, Dentsu, quotes women saying “I want my future husband to be diligent about money. Playboys are no good.”

Japan’s campaign highlights, of course, the increasing problems being faced by many governments, as they seek to finance rising debt levels. But somehow, the blog doubts that the next James Bond movie will feature this new line in seduction.