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Sitting On The Fence Involves Choosing Failure

By John Richardson

IF you choose not to decide, you still have made a choice. So the choice today is yours. If you remain on the fence, still unsure about whether the end of the Supercycle is real or not, …

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The End Of The Economic Supercycle: What To Do Next

By John Richardson

THE above infographic explains the end of the economic Supercycle:

•During the 1980s/1990s, the BabyBoomers – the largest and wealthiest generation that the world has ever seen – entered the Wealth Creator generation (those aged 25 – …

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Saudi Arabia, Refining And The Battle for Crude Market Share

By John Richardson

SAUDI ARABIA is determined to win its battle for greater market share of the global oil market, and at the same add value downstream to its hydrocarbon reserves. This is the consistent message I have picked over …

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Demand: The New Direction for Profit

By John Richardson

WE were right about China’s change of economic direction, which we identified in November 2013. We were then right about the collapse in oil prices from August 2014 onwards. And we also made the right call when …

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Manage Demand And Keep Control Of Your Business

By John Richardson

CHEMICALS companies don’t always disappear when things turn bad. Ownership can instead just change hands.

Reasons for this include the fact that private investors are of course always seeking to make money from any crisis. Why not …

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A Message To Davos: Why Populism Is On The Rise

By John Richardson

POLITICAL populism, or perhaps more accurately demagoguery,  is a major concern amongst the great and good who are gathered for this year’s World Economic Forum in Davos, Switzerland.

They are worried, according to the Financial Times, about …

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The Opportunities For 2016 And Beyond Are Huge

A happy festive season and all the best for the New Year to my readers. What should chemicals companies do to be successful in 2016 and beyond. What follows will help. I am taking a break from blogging, but will …

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Oil At $25 Or Even Lower By The End Of This Year

By John Richardson

AS most people react like a rabbit caught in a car headlight to the latest collapse in crude-oil prices, they need to take note of this: The long term average price of oil, adjusted for inflation, is …

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Dow and DuPont Need To Prove Sceptics Wrong

By John Richardson

UNLESS you live on Mars, you will have obviously read about the ground-breaking climate change deal reached in Paris over the weekend.

Sure, it will only come into force if 55 countries responsible for at least 55% …

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Dow And DuPont: How A Merger Could Work

By John Richardson

DOW Chemical and DuPont are companies with tremendous histories. It is no exaggeration to say that they have helped to build the American economy, right from the early days of Henry Herbert Dow and Eleuthère Irénée du …

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